Google Updates Descubrir Siga las pautas de alimentación

Google actualizó la guía de feed Discover Follow para enfatizar la importancia de dos elementos

Google actualizó sus pautas de alimentación de Google Discover para enfatizar los elementos más importantes que se deben incluir en la alimentación para que se optimice correctamente.

Feed de descubrimiento de Google

La función de feed de seguimiento de Google Discover ofrece contenido relevante para los usuarios de Chrome Android y representa una importante fuente de tráfico que coincide con los intereses de los usuarios.

La función Google Discover Follow es un componente de Google Discover, una forma de capturar un flujo constante de tráfico además de Google News y Google Search.

La función Discover Follow de Google funciona al permitir que los usuarios elijan recibir actualizaciones sobre el contenido más reciente en un sitio que les interese.

La forma de participar en Discover Follow es a través de un feed RSS o Atom optimizado.

Si la fuente está correctamente optimizada en un sitio web, los usuarios pueden optar por seguir un sitio web o una categoría específica de un sitio web, dependiendo de cómo el editor configure sus fuentes RSS/Atom.

Las audiencias que siguen un sitio web verán el contenido nuevo en su fuente Discover Follow, que a su vez trae nuevas oleadas de tráfico a los sitios web participantes que están optimizados correctamente.

Según Google: According to Google

“The Follow feature lets people follow a website and get the latest updates from that website in the Following tab within Discover in Chrome.

Currently, the Follow button is a feature that’s available to signed-in users in English in the US, New Zealand, South Africa, UK, Canada, and Australia that are using Chrome Android.”

“La función Seguir permite a las personas seguir un sitio web y obtener las últimas actualizaciones de ese sitio web en la pestaña Siguiente dentro de Descubrir en Chrome.

Actualmente, el botón Seguir es una función que está disponible para usuarios registrados en inglés en los EE. UU., Nueva Zelanda, Sudáfrica, Reino Unido, Canadá y Australia que usan Chrome Android”.

La recepción de tráfico de la función Descubrir seguimiento solo ocurre en sitios con feeds correctamente optimizados que siguen las pautas de la función Descubrir seguimiento.

Orientación actualizada para la función Seguir de Google Discover

Google actualizó sus pautas para la función Discover Feed para enfatizar la importancia de los elementos y <link> del feed, enfatizando que el feed contiene estos elementos. </p> <p>La nueva guía establece: </p><div class='code-block code-block-4' style='margin: 8px 0; clear: both;'> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-4678511808538727" crossorigin="anonymous"></script> <ins class="adsbygoogle" style="display:block" data-ad-format="autorelaxed" data-ad-client="ca-pub-4678511808538727" data-ad-slot="6386269128"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></div> <blockquote><p>“The most important content for the Follow feature is your feed <title> element and your per item <link> elements. Make sure your feed includes these elements.”</p></blockquote> <p>“El contenido más importante para la función Seguir es el elemento <título> de su feed y los elementos <enlace> por elemento. Asegúrate de que tu feed incluya estos elementos”. </p> <p>Presumiblemente, la ausencia de estos dos elementos puede hacer que Google no pueda entender el feed y mostrarlo a los usuarios, lo que resulta en una pérdida de tráfico. </p> <p>Los editores de sitios que participan en la función Seguir de Google Discover deben verificar que sus fuentes RSS o Atom muestren correctamente los elementos <title> y <link>. </p> <h2 class="wp-block-heading"><span class="ez-toc-section" id="Optimizacion_de_descubrimiento_de_Google"></span>Optimización de descubrimiento de Google<span class="ez-toc-section-end"></span></h2> <p>Los editores y los SEO están familiarizados con la optimización para la Búsqueda de Google. </p> <p>Pero es posible que muchos editores de contenido no sepan cómo optimizar para Google Discover a fin de disfrutar de la gran cantidad de tráfico que resulta de la optimización adecuada para Google Discover y la función Seguir de Google Discover. </p><div class='code-block code-block-5' style='margin: 8px 0; clear: both;'> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-4678511808538727" crossorigin="anonymous"></script> <!-- anuncio 3 --> <ins class="adsbygoogle" style="display:block" data-ad-client="ca-pub-4678511808538727" data-ad-slot="7339252630" data-ad-format="auto" data-full-width-responsive="true"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></div> <p>La función Seguir feed, un componente de Google Discover, es una forma de ayudar a garantizar que el sitio web obtenga un flujo constante de tráfico relevante más allá de la búsqueda orgánica. </p> <p>Por eso es importante asegurarse de que sus fuentes RSS/Atom estén correctamente optimizadas. </p> <p>Lea el anuncio de Google de la guía actualizada y lea las pautas completas de Feed de funciones de seguimiento aquí. <a href="https://developers.google.com/search/updates#january-2023" rel="noopener" target="_blank">announcement</a></p> <p>Imagen destacada de Shutterstock/fizkes </p> <p>Leer el articulo original en <a href="https://www.searchenginejournal.com/google-discover-follow-feed-guideline-update/477533/" target="_blank" rel="noopener">Search Engine Journal</a>.</p> <div class="kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom" data-payload='{"align":"center","id":"69289","slug":"default","valign":"bottom","ignore":"","reference":"auto","class":"","count":"0","legendonly":"","readonly":"","score":"0","starsonly":"","best":"5","gap":"4","greet":"\u00a1Danos un Voto!","legend":"0\/5 - (0 votos)","size":"24","title":"Google Updates Descubrir Siga las pautas de alimentaci\u00f3n","width":"0","_legend":"{score}\/{best} - ({count} {votes})","font_factor":"1.25"}'> <div class="kksr-stars"> <div class="kksr-stars-inactive"> <div class="kksr-star" data-star="1" style="padding-right: 4px"> <div class="kksr-icon" style="width: 24px; height: 24px;"></div> </div> <div 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